This project is a sophisticated lead qualification and booking system designed for Mike Brown, an executive coach targeting founders and executives of 7-8 figure organizations. Unlike traditional booking systems that accept anyone, this platform employs a multi-stage qualification process that vets prospects before allowing them to book a call. The system is built around a premium positioning strategy with services starting at $15,000 per quarter, ensuring only serious, qualified leads enter the sales pipeline. The design uses elegant typography combining DM Sans and Playfair Display to convey luxury and professionalism.
The qualification system assesses five critical dimensions: business stage (revenue ranges), primary goals, financial readiness (1-10 scale), decision-making authority, and motivation level. The smart disqualification logic automatically filters out prospects below $1M in revenue, those with financial readiness scores under 7, or individuals without decision-making authority. This approach respects both the coach's time and the prospect's time by ensuring mutual fit before engagement. The system uses view-based routing to create a single-page application experience with seamless transitions between landing, qualification, booking, resources, and thank-you pages.
Built with Vite and vanilla JavaScript spanning 553 lines of custom code, the application manages state through a sophisticated routing system that tracks user progress and qualification status. The platform includes detailed vetting sections that explicitly define "ideal fit" versus "not a fit" criteria, transparent pricing anchors, and compelling social proof from CEO clients. The result is a conversion-optimized system that pre-qualifies leads while maintaining a premium brand experience throughout the entire user journey.
I was nervous about displaying the $15,000/quarter pricing so prominently, but you were right—it attracts the right people and repels the wrong ones. The prospects who book calls are pre-qualified, financially ready, and decision-makers. The system saves me so much time and energy.